Here is a good news for Australians as now they easily access variety of mapping and navigation services through their mobile phones. Australia based firm, PhoneIT has launched the first a free to download mobile mapping and navigation service, amAze for Java enabled mobile phones.
The PhoneIT is planning to present has present the amAze service with an ad-funded business model. The model will generate the revenue through location based advertisements and sponsorship that are integrated with applications. Companies can sponsor the opening screen when the application is activated. The sponsorship branding can be replaced by company at any given time.

With amAze, any JAVA enabled mobile phone users can use the service to access satellite images, clear maps, route planning, weather forecasts and local search information from anywhere in Australia. The amAze offers you variety of options, including voice and visual guidance to any destination, search or define any location by its address. The service enables you to search and navigate your businesses listed in yellow pages directories, save and manage your personal favorite list. You can also view and navigate high quality maps at various scales and also view and navigate high resolution satellite images. With the amAze, you can view graphical weather forecasts displayed on maps.
The voice guided navigation features requires an external Bluetooth-enabled GPS device or a phone with built-in GPS. Users can download the application from amAzeGPS by registering themselves into the website.
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