MiTAC recently announced to have signed a definitive agreement with Brunswick Corporation to acquire their Brunswick New Technologies (BNT) handheld navigation device business, well known as Navman. With the acquisition of BNT’s handheld navigation business, MiTAC will be consolidated as a primary player in the PND industry. Under the umbrella of MiTAC, the operations of the Navman brand will be kept free from its own Mio DigiWalker brand.
Billy Ho, MiTAC International Corporation president, said,
MiTAC and Navman are quite complementary in terms of their occupation and marketing channels in different markets.” “The acquisition brings together two companies with established competencies in the development of PNDs and will enhance MiTAC’s ability to bring innovative and cutting-edge portable navigation solutions to the marketplace.
Integrating BNT’s extensive experience in the growth of user-friendly PNDs and its recognized worldwide sales and distribution networks with MiTAC’s strengths in manufacturing and R&D, the acquisition is claimed to bring about a strategic joint venture that sets off the strengths of both companies.
