With the aim of achieving an 11 per cent share of the European market in 2007, Mio is about to come up with the deliverance of 1.6 million GPS portable navigation devices (PNDs), as told by the company sources.
Mio’s target shipment volume will grow by 55% from the 1.03 billion PNDs shipped in 2006, the company said. Mio is showcasing 4.3-inch wide-screen PNDs at CeBIT 2007 taking place in Hannover, Germany, from March 15-21, the company indicated.
In terms of Mio’s GPS PND shipments in Europe, France makes up the biggest portion, Spain depicts the uppermost increase, and Mio is at present the biggest brand in Greece. But, UK & Germany are top markets, as far as the demand and growth potential is concerned and that is why is going to be the center of attraction of Mio’s marketing in Europe in 2007.
Mio’s GPS PNDs are produced on an ODM basis by parent company Mitac International. Mitac delivered nearly five million GPS PNDs in 2006, about 30% of which where to Mio, according to the latter. In 2007, Mitac expects to ship 7-8 million GPS PNDs, 2.45-2.80 million of which will be to Mio, Mio indicated. This implies that Mio expects to ship 0.85-1.20 million GPS PNDs in markets other than Europe, especially in North America.





















