The primary provider of software platforms and services for the Location-Based Services (LBS) industry, known as deCarta recently made an announcement of the release of a turn-key navigation application to be used in personal navigation devices (PNDs). The latest navigation application boasts of enabling makers of PNDs and smartphones to roll out a custom-branded navigation application to market fast and with least development time.
ABI Research guesstimates that 14 million personal navigation devices were put for sale in 2006, and the market is likely to go up to 24 million units in 2007. The move has been taken considering the cutthroat competition in the market today, which calls for the deliverance of the product with differentiation and within-no-time deliverance of the products. The latest navigation application from deCarta’s boasts of providing makers a featured-packed product, which is claimed to be utilized as delivered, or customized to be a sign of a distinctive look that underlines the makers’ brand identity.
















